{"product_id":"earth-eau-de-parfum-50ml","title":"Earth Eau de Parfum - 50ml","description":"A comforting, floral fragrance that extends the Five Elements collection into the personal fragrance category and significantly broadens retail opportunity. This represents a meaningful step up in both price point and category reach, bringing homework's TCM storytelling into the premium fragrance aisle and opening the brand to an entirely new customer journey.\n\nRooted in Traditional Chinese Medicine, the EARTH Eau de Parfum translates the grounding, nurturing energy of the Earth element into a sophisticated personal fragrance. Fir needle and jasmine open with quiet elegance, blooming into a warm heart of rose, cardamom, and black pepper, before settling into a deep, anchoring base of musk, Chinese cedar, turmeric, and patchouli. Earthy, calm, and restoring it's a fragrance that wears as intentionally as it's made.\n\n\nWhy it sells:\n\n\nThe Five Elements concept translates compellingly into a wearable format, resonating with wellness-conscious fragrance buyers seeking meaning beyond scent.\n\nAppeals to independent fragrance customers actively seeking niche alternatives to department store brands.\n\nMinimalist packaging design sits beautifully across a wide range of retail environments from lifestyle to interiors, fashion to beauty and wellness settings.\n\nStrong cross-sell potential across the full EARTH range, the candle, essential oil and eau de parfum create a gifting set with broad price range appeal.\n\n\nFragrance Profile: Floral, Earth, Spice, Musk\n\nTop: Fir Needle, Jasmine\nHeart: Rose, Cardamom, Black Pepper\nBase: Musk, Chinese Cedar, Turmeric, Patchouli\n\nSize: 50ml \/ 1.7 fl oz | Eau de Parfum | Made in the UK","brand":"Homework","offers":[{"title":"Default Title","offer_id":56865292878204,"sku":"HW50003","price":85.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2150\/6845\/files\/dfdfb55f2a8ec1e6b78b62bd5e7e2799876134ca20d17c856e7406faca1d139f.png?v=1781194581","url":"https:\/\/katesheridan.com\/products\/earth-eau-de-parfum-50ml","provider":"Kate Sheridan","version":"1.0","type":"link"}