{"product_id":"fire-eau-de-parfum-50ml","title":"Fire Eau de Parfum - 50ml","description":"A bold, distinctive personal fragrance that extends the Five Elements collection into the personal fragrance category and significantly broadens retail opportunity. This represents a meaningful step up in both price point and category reach, bringing homework's TCM storytelling into the premium fragrance aisle and opening the brand to an entirely new customer journey.\n\nRooted in Traditional Chinese Medicine, the FIRE Eau de Parfum translates the vitality and warmth of the Fire element into a energetic personal fragrance. Blood orange and galbanum ignite the opening with bright, resinous energy, evolving through a fierce heart of clove, labdanum, and coriander, before settling into a deep, smouldering base of sandalwood, amber and cade. Heat, drive, and glowing momentum it's a fragrance formulated as a tool for transition and creative focus.\n\n\nWhy it sells:\n\n\nThe Five Elements concept translates compellingly into a wearable format, resonating with wellness-conscious fragrance buyers seeking meaning beyond scent.\n\nAppeals to independent fragrance customers actively seeking niche alternatives to department store brands.\n\nMinimalist packaging design sits beautifully across a wide range of retail environments from lifestyle to interiors, fashion to beauty and wellness settings.\n\nStrong cross-sell potential across the full FIRE range, the candle, essential oil and eau de parfum create a gifting set with broad price range appeal.\n\n\nFragrance Profile: Smoke, Wood, Spice, Citrus\n\nTop: Blood Orange, Galbanum\nHeart: Clove, Labdanum, Coriander\nBase: Sandalwood, Chinese Cedar, Amber, Cade\n\nSize: 50ml \/ 1.7 fl oz | Eau de Parfum | Made in the UK","brand":"Homework","offers":[{"title":"Default Title","offer_id":56865291108732,"sku":"HW50002","price":85.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2150\/6845\/files\/01626a2f2268a8e8943acb3899568c327cc3309d5f4801251309d6eeb3bc6702.png?v=1781194574","url":"https:\/\/katesheridan.com\/products\/fire-eau-de-parfum-50ml","provider":"Kate Sheridan","version":"1.0","type":"link"}