Water Eau de Parfum - 50ml

A cool, aquatic personal fragrance that extends the Five Elements collection into the personal fragrance category and significantly broadens retail opportunity. This represents a meaningful step up in both price point and category reach, bringing homework's TCM storytelling into the premium fragrance aisle and opening the brand to an entirely new customer journey. Rooted in Traditional Chinese Medicine, the WATER Eau de Parfum brings the element of calm, flow, and clarity into a beautifully wearable format. Bergamot, neroli, and petitgrain open with bright, airy luminosity before drifting into heart of petrichor, the scent of rain on dry earth. Chinese cedar, caraway and petrichor anchor the base with quiet, cooling depth. Fluid, cleansing, and deeply adaptive Why it sells: The Five Elements concept translates compellingly into a wearable format, resonating with wellness-conscious fragrance buyers seeking meaning beyond scent. Appeals to independent fragrance customers actively seeking niche alternatives to department store brands. Minimalist packaging design sits beautifully across a wide range of retail environments from lifestyle to interiors, fashion to beauty and wellness settings. Strong cross-sell potential across the full WATER range, the candle, essential oil and eau de parfum create a gifting set with broad price range appeal. Fragrance Profile: Citrus, Aquatic, Floral, Wood Top: Bergamot, Neroli, Petitgrain Heart: Rain, Lotus, Caraway, Basil Base: Chinese Cedar, Sage, Petrichor Size: 50ml / 1.7 fl oz | Eau de Parfum | Made in the UK