Wood Eau de Parfum - 50ml

A fresh, nature-rooted personal fragrance that extends the Five Elements collection into the personal fragrance category and significantly broadens retail opportunity. This represents a meaningful step up in both price point and category reach, bringing homework's TCM storytelling into the premium fragrance aisle and opening the brand to an entirely new customer journey. Rooted in Traditional Chinese Medicine, the WOOD Eau de Parfum channels the vitality and expansiveness of the Wood element into a clean, luminous wearable fragrance. Hinoki and hiba open with crisp, forested freshness full of quiet promise, brightening through a vibrant heart of ho wood, pink pepper, and hydacheim, before anchoring into a deep, textured base of Chinese cedar, patchouli, vetiver, and frankincense. Clean, expansive, and alive it's a fragrance that carries the energy of fresh starts. Why it sells: The Five Elements concept translates compellingly into a wearable format, resonating with wellness-conscious fragrance buyers seeking meaning beyond scent. Appeals to independent fragrance customers actively seeking niche alternatives to department store brands. Minimalist packaging design sits beautifully across a wide range of retail environments from lifestyle to interiors, fashion to beauty and wellness settings. Strong cross-sell potential across the full WOOD range, the candle, essential oil and eau de parfum create a gifting set with broad price range appeal. Fragrance Profile: Wood, Green, Spice, Earth Top: Hinoki, Hiba Heart: Ho Wood, Pink Pepper, Hydacheim Base: Chinese Cedar, Patchouli, Vetiver, Frankincense Size: 50ml / 1.7 fl oz | Eau de Parfum | Made in the UK